Technology & Platform

Shared Infrastructure, Per-Product Modules, Build vs. Buy & AI Roadmap

1
Shared Platform
Auth, payments, admin, notifications
4
Product Modules
Each product = independent frontend
70%
Build In-House
Core platform & matching logic
30%
Buy / Integrate
Payments, maps, comms, analytics
Shared Platform Architecture

Design principle: Build the shared platform once, deploy product-specific modules on top. Each product (WaslaWork, WaslaCare, WaslaStore, WaslaJobs) is an independent frontend consuming shared APIs. This means the 2nd, 3rd, and 4th products launch faster and cheaper than the first.

Shared Component Description Build / Buy
Authentication & IdentityNafath / Absher integration, OTP, social login, KYCBuild + Nafath API
Payments & BillingSADAD, mada, Apple Pay, escrow, split payments to providersHyperPay / Tap integration
Admin PanelWaslaCo back-office: user management, SP onboarding, disputes, analyticsBuild
NotificationsPush, SMS (Unifonic), email, in-app — templated per productBuild + Unifonic
Rating & ReviewUniversal 5-star + text review system, cross-product reputationBuild
CRM & CommunicationIn-app chat, order tracking, support ticketsBuild
Analytics & BIEvent tracking, dashboards, cohort analysisMixpanel / Metabase
Maps & GeolocationAddress lookup, service area management, route optimizationGoogle Maps API
Per-Product Modules
WaslaWork — Phase 1

Professional Services Engine

Project brief builder, freelancer matching algorithm, milestone-based payment, portfolio showcase, skill verification, proposal system.

WaslaCare — Phase 2

Service Booking Engine

Supply Partner portal, real-time availability, booking scheduler, SLA tracking, QR check-in/out, post-service survey, membership management.

WaslaStore — Phase 3

Headless Commerce Aggregator

Product catalog sync (API/scraping), seller onboarding, order routing, inventory abstraction, comparison engine, affiliate tracking.

WaslaJobs — Phase 4

Talent Matching Platform

Profile builder, algorithmic matching (skills, salary, location), employer dashboard, HRSD compliance check, Saudization calculator, interview scheduler.

Build vs. Buy Strategy

Build In-House (Core IP)

Matching algorithms (each product has unique logic)
Admin panel & SP onboarding workflow
Rating & reputation engine (cross-product)
Anti-disintermediation mechanics
Product frontends (web + mobile)

Buy / Integrate (Commodity)

Payments — HyperPay or Tap (PCI compliance)
SMS — Unifonic (Saudi carrier optimization)
Maps — Google Maps Platform
Analytics — Mixpanel + Metabase
Cloud — AWS (Bahrain region) or Azure
AI & Data Roadmap
Capability Product Impact Timeline
Smart matchingWaslaWork, WaslaJobsHigher conversion, lower time-to-hireY1
Dynamic pricingWaslaCareOptimal commission rates, demand-based surgeY1-Y2
Recommendation engineWaslaStoreCross-sell, upsell, personalized discoveryY2
Fraud detectionAll productsFake reviews, disintermediation detectionY2
Predictive demandWaslaCareSP capacity planning, proactive schedulingY2-Y3
Data licensingAll productsAnonymized market insights for enterprisesY3+