Founder Profile, Hiring Plan by Product Phase & Org Chart Progression
Founder + 2-3 Core + Outsource Rest.
Wasla operates on a lean-core model: founders own strategy, product, and key partnerships. A small core team (2-3 FTEs) handles daily operations. Everything else — development, design, marketing execution, legal — is outsourced to vetted vendors until revenue justifies in-housing.
| Phase | Product Trigger | Hires | Running Team Size |
|---|---|---|---|
| Y0 — Foundation | Pre-launch prep | 2 Founders (CEO + CTO/Product) | 2 |
| WaslaWork Q1 | MVP development | +1 Full-stack dev, +1 UI/UX (contract) | 4 |
| WaslaWork Q2-Q3 | Soft → Official launch | +1 Operations/CS, +1 Sales (SP recruitment), +1 Marketing | 7 |
| WaslaCare Q1 | MVP (overlaps WaslaWork Q4) | +1 Backend dev, +1 SP Account Manager | 9 |
| WaslaCare Q2-Q3 | Soft → Official launch | +2 CS (volume), +1 QA | 12 |
| WaslaStore | Phase 3 build + launch | +2 Dev, +1 Catalog ops, +1 Seller relations | 16 |
| WaslaJobs | Phase 4 build + launch | +2 Dev, +1 HRSD compliance, +1 Employer sales | 20 |
| Y3 Scaling | All 4 products live + GCC prep | +5 across functions (data, marketing, ops, legal, finance) | 25+ |
Dedicated vendor to recruit and onboard Supply Partners (WaslaCare) and Freelancers (WaslaWork). Critical for cold-start supply acquisition.
External law firm for CR registration, license applications (HRSD, CITC, MOMRA), contract templates, privacy policy, and ToS.
Performance marketing execution (Google Ads, Meta), content production, Arabic SEO. Strategy stays in-house; execution outsourced.
Outsourced bookkeeping, VAT filing, financial reporting. Will in-house at ~Y2 when complexity justifies dedicated hire.
Advisory positions to fill (target profiles):
1. Industry Advisor — Senior executive from KSA FM or services sector. Provides market credibility, SP network introductions, and regulatory navigation.
2. Tech Advisor — CTO-level from a successful marketplace (Careem, Hala, Jahez alumni). Guides platform architecture decisions and talent recruitment.
3. Investor Advisor — Angel or VC with KSA startup ecosystem experience. Supports fundraising strategy and board-level governance.
Compensation: Advisory equity (0.25-0.5% each, 2-year vesting) + nominal monthly retainer.