Product Ecosystem

Four Products, One Platform Vision — WaslaWork → WaslaCare → WaslaStore → WaslaJobs

WASLA

Parent house of brands company — B2B2C Demand Aggregator + Open Marketplace for Home & Professional Services across KSA → GCC → MENA → Global

House of Brands Model
B2B2C Model

WaslaWork

Phase 1 — Spearhead | Q1 MVP → Q2 Soft Jeddah → Q3 Official → Q4 KSA

Arabic-first professional services marketplace — Creative, Tech, Business, Legal, Gov, Engineering & 12 more categories. KSA's answer to Fiverr/Upwork.

Target Market B2C, B2B & C2C
Service Types 18 Categories, 130+ Services
Y5 Revenue Target SAR 19.8M

Revenue Streams

Order Commission (10%) Promoted Listings Pro Subscriptions

WaslaCare

Phase 2 | Q1 MVP → Q2 Soft Jeddah → Q3 Official → Q4 KSA

B2B2C demand aggregator connecting customers with licensed Supply Partners (19 categories) + Open marketplace for lifestyle services (9 categories).

Supply Model B2B2C via Supply Partners
Service Types 28 Categories (19 B2B2C + 9 Open)
Commission 10-15% Tiered
Y5 Revenue Share 55%

Revenue Streams

Tiered Commission (10-15%) Supply Partner Fees Sales Partner Referrals Customer Memberships

WaslaStore

Phase 3 | Q1 MVP → Q2 Soft Jeddah → Q3 Official → Q4 KSA

Headless e-commerce aggregator connecting to Amazon.sa, Noon, Shein, Temu — referral-based model.

Target Market B2C — Consumers
Model No Inventory, No Fulfillment
Y5 Revenue Share 2%

Revenue Streams

Referral Commission Affiliate Fees

WaslaJobs

Phase 4 | Q1 MVP → Q2 Soft Jeddah → Q3 Official → Q4 KSA

Recruitment & talent marketplace — passive matching platform connecting employers with job seekers via algorithmic profile matching.

Target Market B2B (Employers) & B2C (Job Seekers)
Service Types Job Matching, Employer Profiles, Talent Search
License Required HRSD Recruitment License (CR 781000)

Revenue Streams

Employer Subscription Plans Featured Job Listings Talent Search Unlock Fees

Launch Timeline (4Q Per Product)

WaslaWork
Phase 1 — Spearhead
Q1 MVP → Q2 Soft Jeddah → Q3 Official (JED+RUH+DMM) → Q4 KSA
WaslaCare
Phase 2
Q1 MVP → Q2 Soft Jeddah → Q3 Official (JED+RUH+DMM) → Q4 KSA
WaslaStore
Phase 3
Q1 MVP → Q2 Soft Jeddah → Q3 Official (JED+RUH+DMM) → Q4 KSA
WaslaJobs
Phase 4
Q1 MVP → Q2 Soft Jeddah → Q3 Official (JED+RUH+DMM) → Q4 KSA

Product Comparison

Product Primary Revenue Target Model Y5 Revenue %
WaslaWork Commission (10%) + Promoted + Subs B2C, B2B & C2C Services Marketplace SAR 19.8M (Y5)
WaslaCare Commission + Memberships + Ads B2C Households B2B2C Marketplace —
WaslaStore Seller Commission + Referral B2C Consumers E-commerce Aggregator —
WaslaJobs Employer Subscriptions + Featured Listings B2B Employers & B2C Job Seekers Matching Platform —

Wasla Product Ecosystem | Data Source: Wasla Master Book.xlsx | Confidential & Proprietary